MKT 241 - Principles of Advertising

Course Description

This course will prepare the learner with an understanding of the real economic, social, and cultural impact of advertising and conversely, the impact of society's values on advertising. The strategic function of advertising within the broader context of business and marketing will be discussed in this course. The creative aspects of advertising will be studied, and students will develop an advertising campaign or related project. The global effect of marketing and advertising on business and national economies will be addressed along with ethical issues related to truth in advertising in today's society. Group 2 course.

Credit Hours


Contact Hours


Lecture Hours


Recommended Prerequisites or Skills Competencies

BUS 101, ENG 111 minimum placement

General Education Outcomes supported by this course

Communications - Direct, Critical Thinking - Direct

Other college designations supported by this course

Infused: Writing Intensive

Course Learning Outcomes

  • Recognize advertising and marketing terminology.
  • Assess the strategic function of advertising within the context of marketing.
  • Connect and discuss aspects of advertising.
Human Dimension:
  • Identify the economic, ethical, social and cultural impact of advertising to different audiences.
Caring - Civic Learning:
  • Reflect on their role in the communication process and how it relates to advertising.
Learning How to Learn:
  • Collaborate to identify areas of self-interest and work together to explore these areas of interest.