This course surveys the wide scope of marketing as it influences both profit and nonprofit firms with emphasis on the marketing concept as a business philosophy. Ethics, globalization, and technological advances in marketing will be explored. Elements of the marketing mix and the elements of the promotional mix will be studied and incorporated into a marketing plan. Target marketing and segmentation of consumer markets along with consumer buying behavior will be studied in this course. Group 2 course.
Recommended Prerequisites or Skills Competencies BUS 101
, ENG 111
General Education Outcomes supported by this course
Communications - Direct, Critical Thinking - Direct
Other college designations supported by this course
Infused: Writing Intensive
Course Learning Outcomes Knowledge:
- Identify and summarize basic marketing terminology and practices.
- Demonstrate critical thinking skills and communication through questioning examples of media and the rhetoric that surrounds them.
- Incorporate a specific marketing topic, applying theory to practice in real world application.
Caring - Civic Learning:
- Evaluate their strengths and weaknesses as potential marketers.
Learning How to Learn:
- Reflect on the influence of marketing on them as individuals and society.
- Organize parts of marketing into a marketing plan to integrate marketing skills into a business or service.