MFG 291 - Startup Seminar

Course Description

This class provides students the opportunity to learn and experience “startup”. The course requires students to form teams around a new product or service concept and apply innovation tools such as design thinking and agile management to create new value. The resulting value proposition is pitched at a Northern Michigan’s Startup Week event. Course content includes startup concepts and processes, interviews with prior NMC student entrepreneurs, and interactions with the Traverse City startup ecosystem.

Credit Hours

3

Contact Hours

4

Lecture Hours

2

Lab Hours

2

General Education Outcomes supported by this course

Critical Thinking - Direct

Course Learning Outcomes

Knowledge:
The student will:
  • The student will:
Identify aspects of highly functional teams.
  • Identify aspects of highly functional teams.
Identify and recognize the value of tools supporting innovation and startup.
  • Identify and recognize the value of tools supporting innovation and startup.
Identify components of “the pitch”.
  • Identify components of “the pitch”.
Identify local community organizations and venture capitalists supporting.
  • Identify local community organizations and venture capitalists supporting.
Application:
The student will:
  • The student will:
Participate as an effective team member.
  • Participate as an effective team member.
Empathize with a user/customer to identify value.
  • Empathize with a user/customer to identify value.
Apply prior business, technology, or engineering abilities to create value.
  • Apply prior business, technology, or engineering abilities to create value.
Pitch a value proposition.
  • Pitch a value proposition.
Integration:
The student will:
  • The student will:
Define, design, test, and iterate to prefect a solution.
  • Define, design, test, and iterate to prefect a solution.
Human Dimension:
  • Human Dimension:
The student will:
  • The student will:
Experience challenges and rewards as a “creative” and entrepreneur.
  • Experience challenges and rewards as a “creative” and entrepreneur.
Demonstrate an understanding of and a commitment to professional and ethical responsibilities.
  • Demonstrate an understanding of and a commitment to professional and ethical responsibilities.
Caring – Civic Learning:
  • Caring – Civic Learning:
The student will:
  • The student will:
Demonstrate a commitment to quality, timeliness, and the team.
  • Demonstrate a commitment to quality, timeliness, and the team.
Interact with local community experts.
  • Interact with local community experts.
Learning How to Learn:
  • Learning How to Learn:
The student will:
  • The student will:
Experience learning as a creative where the steps are not scripted, and the progress requires constant design, testing, and iteration.
  • Experience learning as a creative where the steps are not scripted, and the progress requires constant design, testing, and iteration.