Course Description
This class provides students the opportunity to learn and experience “startup”. The course requires students to form teams around a new product or service concept and apply innovation tools such as design thinking and agile management to create new value. The resulting value proposition is pitched at a Northern Michigan’s Startup Week event. Course content includes startup concepts and processes, interviews with prior NMC student entrepreneurs, and interactions with the Traverse City startup ecosystem.
Credit Hours
3
Contact Hours
4
Lecture Hours
2
Lab Hours
2
General Education Outcomes supported by this course
Critical Thinking - Direct
Course Learning Outcomes
Knowledge:
The student will:
Identify aspects of highly functional teams.
- Identify aspects of highly functional teams.
Identify and recognize the value of tools supporting innovation and startup.
- Identify and recognize the value of tools supporting innovation and startup.
Identify components of “the pitch”.
- Identify components of “the pitch”.
Identify local community organizations and venture capitalists supporting.
- Identify local community organizations and venture capitalists supporting.
Application:
The student will:
Participate as an effective team member.
- Participate as an effective team member.
Empathize with a user/customer to identify value.
- Empathize with a user/customer to identify value.
Apply prior business, technology, or engineering abilities to create value.
- Apply prior business, technology, or engineering abilities to create value.
Pitch a value proposition.
- Pitch a value proposition.
Integration:
The student will:
Define, design, test, and iterate to prefect a solution.
- Define, design, test, and iterate to prefect a solution.
Human Dimension:
The student will:
Experience challenges and rewards as a “creative” and entrepreneur.
- Experience challenges and rewards as a “creative” and entrepreneur.
Demonstrate an understanding of and a commitment to professional and ethical responsibilities.
- Demonstrate an understanding of and a commitment to professional and ethical responsibilities.
Caring – Civic Learning:
The student will:
Demonstrate a commitment to quality, timeliness, and the team.
- Demonstrate a commitment to quality, timeliness, and the team.
Interact with local community experts.
- Interact with local community experts.
Learning How to Learn:
The student will:
Experience learning as a creative where the steps are not scripted, and the progress requires constant design, testing, and iteration.
- Experience learning as a creative where the steps are not scripted, and the progress requires constant design, testing, and iteration.
