VCA 220 - Visual Communications III

Course Description

Through this course, you will gain insight and introduction to the theory of advertising design and art direction through practice in researching, brainstorming, marketing, creative problem solving, copywriting and editorial planning of print and digital advertising, advertising campaigns, television storyboards and product branding. Traditional and digital best practices will be explored as students work on campaign voice and receiving/giving constructive criticism using industry terminology. Group 2 course.

Credit Hours

3

Contact Hours

4

Recitation Hours

4

Corequisites

VCA 200

General Education Outcomes supported by this course

Communications - Direct, Critical Thinking - Direct