Course Description
This course surveys the wide scope of marketing as it influences both profit and nonprofit firms with emphasis on the marketing concept as a business philosophy. Ethics, globalization, and technological advances in marketing will be explored. Elements of the marketing mix and the elements of the promotional mix will be studied and incorporated into a marketing plan. Target marketing and segmentation of consumer markets along with consumer buying behavior will be studied in this course. Group 2 course.
Credit Hours
3
Contact Hours
3
Lecture Hours
3
Recommended Prerequisites or Skills Competencies
BUS 101,
ENG 111 minimum placement
General Education Outcomes supported by this course
Communications - Direct, Critical Thinking - Direct
Other college designations supported by this course
Infused: Writing Intensive
Course Learning Outcomes
Knowledge:
- Identify and summarize basic marketing terminology and practices.
Application:
- Demonstrate critical thinking skills and communication through questioning examples of media and the rhetoric that surrounds them.
Integration:
- Incorporate a specific marketing topic, applying theory to practice in real world application.
Human Dimension:
- Evaluate their strengths and weaknesses as potential marketers.
Caring - Civic Learning:
- Reflect on the influence of marketing on them as individuals and society.
Learning How to Learn:
- Organize parts of marketing into a marketing plan to integrate marketing skills into a business or service.